The “Bean-to-Cup” ModelOne of CCD’s greatest strengths is its unique vertically integrated business model. The parent company owns over 10,000 to 20,000 acres of coffee plantations in Chikkamagaluru, Karnataka, making them one of the largest producers and exporters of Arabica beans in Asia.Because they grow their own coffee, manufacture their own vending machines, and originally even crafted their own café furniture, they have historically managed to keep their prices affordable for college students and young professionals.